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Making Waves in Rural Kenya

Sebastian Herrmann; Glenn Brophey; Denyse Lafrance-Horning

Product #:9B09A015
Supplier:Ivey
Discipline:Communications, Entrepreneurship, International Business, Marketing
Setting:Kenya, 2008
Details:Case (PDF) • 10 pages • 2009-08-27

Subjects:

Market entryMarketing channelsDecision makingDecision making and problem solvingOrganizational cultureBusiness managementSales and marketingOrganizational behaviorEntrepreneurshipInternational businessMarketing

Industries:

Public administration and nonprofits

Geography:

KenyaAfrica
Your Price:$9.71

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The developers of a simple, inexpensive, locally produced rain water harvesting system tackle the social marketing issues in the undeveloped market of rural Kenya. The benefits of the product are obvious but the poverty levels and entrenched traditions create significant and unique marketing challenges.

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Case Study: Making Waves in Rural Kenya (English version) | Ivey Publishing