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Marcopolo: The Making of a Global Latina

Casanova, Lourdes;Verol, Marcus;Campos Filho, Alberto Luiz

Product #:IN-S186
Supplier:INSEAD
Discipline:General Management
Setting:Brazil, Latin America
Details:Case (PDF) • 18 pages • 2011-09-28 (Rev: 2018-03-01)

Subjects:

InternationalizationStrategic alliances

Industries:

Goods, trade, and consumer services

Geography:

BrazilSouth America
Your Price:$9.71

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This case analyzes the internationalization process of Marcopolo, the leading manufacturer of buses in Brazil, tracking the company's international development and its approach to global growth. In the process it signs various strategic alliances with local partners in the different countries it tries to enter. After a few setbacks, some due to the global financial crisis, the company questions if the process was the correct one and what to do next.

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Case Study: Marcopolo: The Making of a Global Latina (English version) | Ivey Publishing