Market Segmentation, Target Market Selection, and Positioning

Name: Market Segmentation, Target Market Selection, and Positioning (English version)
SKU: 506019

Sarvary, Miklos; Elberse, Anita

Product #:506019

Supplier:Harvard Business School

Discipline:Marketing

Details:Note (PDF) • 5 pages • 2005-09-09 (Rev: 2006-04-17)

Subjects:

Brand management Market segmentation Marketing strategy Product positioning Target markets Sales and marketing Marketing Sales and marketing Marketing

Your Price:

$11.64

Purchase this material with a free Educator Account and enjoy more benefits:

Free Educator Copy
Free Teaching Notes
Build your coursepack
Discounted academic price

Elaborates on the prerequisites for designing a successful marketing strategy: market segmentation, target market selection, and product positioning. A rewritten version of an earlier note.

Learning Objectives

To introduce market segmentation, target market selection, and product positioning.