Marketing at Wachtell, Lipton, Rosen & Katz

Name: Marketing at Wachtell, Lipton, Rosen & Katz (English version)
SKU: 496037

Lorsch, Jay W.; Graff, Samantha K.

Product #:496037

Supplier:Harvard Business School

Discipline:Marketing

Setting:1995

Details:Case (PDF) • 8 pages • 1995-11-29

Subjects:

Marketing strategy Corporate strategy Marketing Strategy Sales and marketing Marketing

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Describes the history and unique operating principles of the most successful corporate law firm in the country. Closes with a lengthy quotation by Martin Lipton, who is one of the firm's founding partners and who is described in an American Lawyer article as the "Elvis Presley of the M&A field." Lipton reflects on certain activities that the firm carries out aimed at building its reputation. Whether or not these activities constitute marketing is left an open question.

Learning Objectives

Intended for any professional service firm audience. Provides an opportunity to explore the relationship between marketing and total firm strategy in professional service firms.