Marketplace Simulations: Advanced Strategic Marketing – Bikes (Play Against Classmates)

Name: Marketplace Simulations: Advanced Strategic Marketing – Bikes (Play Against Classmates)
SKU: G-2224-MPL_P

Ernest R. Cadotte, Marketplace Simulations

Product #:G-2224-MPL_P

Supplier:Marketplace Simulations

Discipline:General Management, Marketing

Details:Simulation (Online Simulation) • 960 min • 2016-01-19

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Advanced Strategic Marketing Bikes is designed to engage, challenge, inspire, and transform students into marketing professionals. Students learn and apply key marketing concepts, principles, tools, and ways of thinking. It is learning by doing. It's also fun, realistic, relevant, and spirited and a total immersion into marketing. Advanced Strategic Marketing Bikes is comprehensive, with many market, brand, and advertising options for experimenting with complex marketing strategies. Students need to be analytical and thoughtful. Students lead a new marketing division of an international bicycle company to design and sell 3D-printed, carbon fiber bikes. Will buyers pay a premium for a lightweight carbon fiber bike tailored to their needs? Players will need to be strategic, agile, adaptable, and resourceful--and, through it all, deliver substantial dividends to their sponsoring organization. A balanced scorecard is used for student feedback, management by the numbers, and automated grading. Instructor/student interaction is encouraged. Students are highly receptive to coaching, targeted lectures, and exercises that enhance their marketing skills. Student work is self-guided with an intuitive interface, built-in instructions, help files, warnings, and supplementary Marketplace Microsimulations™. Students have access to an AI Coach in the simulation to assist them with queries about their decisions as well as game mechanics, learning concepts, and how to interpret their results.

Eight decision rounds, each lasting 60 to 120 minutes. Typical pace: one round per week. Advanced Strategic Marketing Bikes is suitable for smaller, advanced classes where students compete against classmates. For larger classes, multiple games can be played simultaneously. Team play is required, encouraging critical thinking through discussion of tactics and potential outcomes.

Target course: Undergraduate/MBA capstone marketing strategy.

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Learning Objectives

Develop the acumen to become a marketing leader;
Develop marketing knowledge, skills, and competence through extended practice in a dynamic market under the watchful eye of a training coach;
Learn and apply marketing concepts, principles, analytical tools, and ways of thinking;
Integrate the learning content of the marketing discipline;
Develop strategic planning and execution skills; and
Crystallize the links between marketing decisions and financial performance.