Marketplace Simulations: Conscious Capitalism – Bikes (Play Against Classmates)

The goal of the Conscious Capitalism® Bikes simulation is to develop conscious leaders that build sustainable businesses to benefit all stakeholders. Students are challenged to operate a conscious business, instead of a traditional profit-maximizing one. They deal with ethical, environmental, and sustainability issues as well as the usual management challenges of running a business. It is fun, realistic, and relevant. Conscious Capitalism® Bikes is a collaborative effort between Conscious Capitalism, Inc. and Marketplace Simulations. Game Scenario: Student teams start a bicycle company. Two new technologies--an economical form of carbon fiber and advanced 3D-printers, make it possible to print carbon fiber bikes of any size and shape. The new carbon fiber bikes are more affordable than existing carbon fiber alternatives but they are still pricey. Will buyers pay a premium over traditional models for a lighter, customized bike? There is also a new mindset emerging in global commerce--Conscious Capitalism. Will students build a profitable, conscious business that harmonizes the interests of all stakeholders? Instructor Involvement: Instructor/student interaction is encouraged. Students are highly receptive to coaching, lectures, and exercises that enhance their business skills. Students are self-guided, work online and have built-in instructions, help files, warnings, and supplementary Marketplace Microsimulations™. Students have access to an AI Coach in the simulation to assist them with queries about their decisions as well as game mechanics, learning concepts, and how to interpret their results. Students also have access to an AI-powered tool that reviews their tactical plans and identifies opportunities for improvement. Instead of providing answers, it challenges students' thinking by highlighting inconsistencies, drawing attention to overlooked considerations, and prompting them to evaluate and refine their plans.

Six decision rounds, each lasting two to three hours. Designed for team play in small to medium classes. Work is typically completed asynchronously outside of class, usually with one decision round per week.

Target course: Capstone strategy, management, and entrepreneurship for undergraduates and graduates.

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