Marketplace Simulations: Fundamentals Of Entrepreneurship

The Fundamentals of Entrepreneurship Bundle is suitable for applied entrepreneurship courses. They are designed to stretch the advanced student's ability to make informed decisions and inspire lower-level students to take more advanced courses. The microsimulations in this bundle are also available individually.
The Fundamentals of Entrepreneurship bundle helps students gain start-up skills. This bundle consists of nine self-contained microlearning exercises: Fundamentals of Strategic Planning, Fundamentals of Product Design, Fundamentals of Pricing, Price Elasticity in Practice, Fundamentals of Online Marketing, Online Paid Advertising, Fundamentals of Accounting, Fundamentals of Production Scheduling, and Profitability. Students learn to think strategically as they develop business strategies and associated tactics. They design the perfect product to meet customer needs. They experiment with pricing a new product and make data-driven pricing choices in response to rising supply costs, using price elasticity. Students harness the power of organic SEO and paid online advertising to help increase website leads and profits. They uncover an improperly recorded accounting transaction and correct the books once they understand the accounting equation and double entry accounting. They investigate basic production parameters and schedule production to satisfy demand and minimize stock outs, ending inventory, and excess capacity. Students also learn how to use profitability analysis to adjust company spending to maximize profit.
Each microsimulation in the bundle focuses on a single topic and culminates in a practical business challenge. The quick format, bite-sized delivery, and individualized pacing increase student focus, engagement, and knowledge retention. The microsimulations can be used as self-study prior to a class session, such as in a flipped classroom model, or in class to prime a rich discussion.
This product was designed and developed to comply with WCAG 2.1 AA standards.