Students take a crash course in online marketing. They help a small business to turn a failing website into a lead generating machine. This interactive microlearning exercise lets students explore concepts such as search engines, search terms, and search results. They become familiar with search engine ranking, web analytics, impressions, click-through rates, bounce rates, and the web sales funnel. Students then learn about using search engine optimization to increase the number of visitors to a website. They discover how to turn website visitors into sales leads. In the final part of the microsimulation, students put the new knowledge into practice and help the owner of a small business increase the number of leads from their website.
Fundamentals of Online Marketing is part of the Marketplace microsimulations ecosystem. The quick format, bite-sized delivery, and individualized pacing increase student focus, engagement, and knowledge retention. The microsimulation can be used as self-study prior to a class session, such as in a flipped classroom model, or in class to prime a rich discussion.
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Marketplace Simulations: Fundamentals Of Online Marketing
Ernest R. Cadotte, Marketplace Simulations
Product #:M-1005001_P
Supplier:Marketplace Simulations
Discipline:Entrepreneurship, Marketing
Your Price:$20.84
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Learning Objectives
- Learn the difference between organic and paid search engine marketing
- Understand the importance of ranking in the top search results and how search engines "decide" the order of organic search results
- Learn what impressions, click-through rates, and bounce rates reveal about your website
- See the pieces of the web sales funnel
- Try search engine optimization and explore the best techniques
- Practice improving your website's ranking, click-through rate, bounce rate, and the number of leads