Marketplace Simulations: Fundamentals Of Product Design

The Fundamentals of Product Design microsimulation is designed for product design courses, entrepreneurship courses, and undergraduate business courses with a product design component.
This interactive microlearning exercise introduces students to a product design approach based on the Quality Function Deployment method, which uses customer wants and needs to guide the design process. Students shine as product designers building the perfect bike to satisfy customer needs. They will discover that customers buy products for their benefits, not their features or components. Students learn to interpret marketing research data to identify positive and negative correlations between benefits and components. The exercise culminates with a practical business challenge wherein the students use their newly acquired knowledge to design a bicycle that meets the needs of a specific customer segment.
Fundamentals of Product Design is part of the Marketplace microsimulations ecosystem. The quick format, bite-sized delivery, and individualized pacing increase student focus, engagement, and knowledge retention. The microsimulation can be used as self-study prior to a class session, such as in a flipped classroom model, or in class to prime a rich discussion.
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