Marketplace Simulations: Fundamentals Of Strategic Planning

Since strategy is ubiquitous and a crucial part of business decision making, the Fundamentals of Strategic Planning microsimulation is relevant for a wide variety of business courses. It is well-suited to introductory, undergraduate business courses. It can be used as a refresher in any advanced course to provide the appropriate mental framework.
Challenge your students to use strategic planning to escape a deserted island. Once they understand the steps to form a detailed plan that achieves the big-picture goal, they apply these skills in a practical business scenario.
This interactive microlearning exercise introduces students to the principles of strategic planning. It takes students through the key steps of the strategic planning process: strategic analysis, the formulation of strategic objectives, formulation of strategic thrusts on the company and functional (departmental) level, and the specification of the tactics to implement the plan. The microsimulation culminates with a practical business challenge wherein the students build a strategy and devise strategic thrusts and tactics for a startup company that sells dog treats.
Fundamentals of Strategic Planning is part of the Marketplace microsimulations ecosystem. The quick format, bite-sized delivery, and individualized pacing increase student focus, engagement, and knowledge retention. The microsimulation can be used as self-study prior to a class session, such as in a flipped classroom model, or in class to prime a rich discussion.
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