Marketplace Simulations: International Corporate Management – Bikes (Play Against Classmates)

International Corporate Management Bikes builds the mindset and skills needed for global business leadership. Students manage an international company for two years (eight decision-making rounds). They are challenged to run a socially responsible business instead of following the traditional profit-maximizing paradigm. Working in teams, they manage a highly complex, integrated business. Personal leadership and strong interpersonal skills will be necessary to succeed. Game Scenario: Student teams start a bicycle company. Two new technologies--an economical form of carbon fiber and advanced 3D-printers, make it possible to print carbon fiber bikes of any size and shape. The new carbon fiber bikes are more affordable than existing carbon fiber alternatives but they are still pricey. Will buyers pay a premium over traditional models for a lighter, customized bike? There is also a new mindset emerging--corporate responsibility. Will students take on an expanded role and build a profitable, socially responsible business, aligned and harmonized with the interests of employees, customers, suppliers, the community, and shareholders? Instructor Involvement: Instructor/student interaction is encouraged. Students are highly receptive to coaching, lectures, and exercises that enhance their business skills. Students work online in a self-guided environment with built-in instructions, help files, warnings, and supplementary Marketplace Microsimulations™. Students have access to an AI Coach in the simulation to assist them with queries about their decisions as well as game mechanics, learning concepts, and how to interpret their results. Students also have access to an AI-powered tool that reviews their tactical plans and identifies opportunities for improvement. Instead of providing answers, it challenges students' thinking by highlighting inconsistencies, drawing attention to overlooked considerations, and prompting them to evaluate and refine their plans.

Eight decision rounds of three to four hours. Designed for team play in small to medium classes.

Target course: Integrative capstone courses at the MBA, Professional MBA, EMBA, and honors undergraduate levels.

Developed to comply with WCAG 2.1 AA standards.