Marketplace Simulations: Introduction To Business

The Introduction to Business Bundle is suitable for introductory business courses that seek to provide students with a flavor of various business functions. They can inform and inspire students to take on more advanced business topics. The microsimulations in this bundle are also available individually.
The Introduction to Business bundle sparks inspiration in students by actively demonstrating various business functions. This bundle consists of five self-contained microlearning exercises: Fundamentals of Strategic Planning, Fundamentals of Product Design, Fundamentals of Pricing, Fundamentals of Accounting, and Fundamentals of Production Scheduling. Students learn to think strategically as they develop business strategies and associated tactics. They design the perfect product to meet customer needs. They run a pricing survey and build a demand curve to determine the price for a new product. Students uncover an improperly recorded accounting transaction and correct the books once they understand the accounting equation and double entry accounting. The final piece of the puzzle is investigating basic production parameters and learning how to schedule production to meet demand and minimize stock outs, ending inventory, and excess capacity.
Each microsimulation in the bundle focuses on a single topic and culminates in a practical business challenge. The quick format, bite-sized delivery, and individualized pacing increase student focus, engagement, and knowledge retention. The microsimulations can be used as self-study prior to a class session, such as in a flipped classroom model, or in class to prime a rich discussion.
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