Marketplace Simulations: Marketing

The Marketing Bundle is well-suited to applied marketing courses on both the undergraduate and graduate level. It is designed to stretch the advanced student's ability to make informed decisions and inspire lower-level students to take more advanced courses. The microsimulations in this bundle are also available individually.
This Marketing microsimulations bundle provides a training ground to experiment with and apply marketing concepts. This bundle consists of seven self-contained microlearning exercises: Fundamentals of Product Design, Fundamentals of Online Marketing, Online Paid Advertising, Fundamentals of Pricing, Price Elasticity in Practice, Fundamentals of Strategic Planning, and Profitability. Students learn to think strategically as they develop business strategies and associated tactics. They design the perfect product to meet customer needs. They experiment with pricing a new product and make data-driven pricing choices in response to rising supply costs, using price elasticity. Students harness the power of organic SEO and paid online advertising to help increase website leads and profits. The final feather in their cap is learning how to use profitability analysis to adjust company spending to maximize profit.
Each microsimulation in the bundle focuses on a single topic and culminates in a practical business challenge. The quick format, bite-sized delivery, and individualized pacing increase student focus, engagement, and knowledge retention. The microsimulations can be used as self-study prior to a class session, such as in a flipped classroom model, or in class to prime a rich discussion.
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