Marketplace Simulations: Online Marketing

The Online Marketing Bundle is well-suited to applied marketing, entrepreneurship, and management courses on both the undergraduate and graduate level. It is designed to stretch the advanced student's ability to make informed decisions and inspire lower-level students to take more advanced courses. The Microsimulations in this bundle are also available individually.
The Online Marketing bundle lets students experiment with and apply key online marketing concepts in a sandbox environment. This bundle consists of two microsimulations: Fundamentals of Online Marketing and Online Paid Advertising. Students harness the power of organic search engine optimization to increase leads from a small business website. Next, they add paid online advertising to the mix to increase online sales and profits. Each microsimulation in the bundle focuses on a single topic and culminates in a practical business challenge. The quick format, bite-sized delivery, and individualized pacing increase student focus, engagement, and knowledge retention. The exercises can be used as self-study prior to a class session, such as in a flipped classroom model, or in class to prime a rich discussion.
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