Marketplace Simulations: Strategic Management

The Strategic Management Bundle is suitable for applied management or strategy courses. It is designed to stretch the advanced student's ability to make informed decisions and inspire lower-level students to take more advanced courses. The microsimulations in this bundle are also available individually.
In the Strategic Management bundle students get a taste of applying management topics within several business disciplines. This bundle consists of seven self-contained microlearning exercises: Fundamentals of Strategic Planning, Fundamentals of Product Design, Fundamentals of Pricing, Price Elasticity in Practice, Fundamentals of Accounting, Fundamentals of Production Scheduling, and Profitability. Students learn to think strategically as they develop business strategies and associated tactics. They design the perfect product to meet customer needs. They experiment with pricing a new product and make data-driven pricing choices in response to rising supply costs, using price elasticity. They uncover an improperly recorded accounting transaction and correct the books once they understand the accounting equation and double entry accounting. They investigate basic production parameters and schedule production to satisfy demand and minimize stock outs, ending inventory, and excess capacity. Students also learn how to use profitability analysis to adjust company spending to maximize profit.
Each microsimulation in the bundle focuses on a single topic and culminates in a practical business challenge. The quick format, bite-sized delivery, and individualized pacing increase student focus, engagement, and knowledge retention. The microsimulations can be used as self-study prior to a class session, such as in a flipped classroom model, or in class to prime a rich discussion.
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