Marketplace Simulations: Venture Strategy – Bikes (Play Against Computer)

Venture Strategy Bikes prepares students for leadership through immersive entrepreneurial strategy and management. The simulation challenges students to operate a business from conception through market introduction and growth. Problems and opportunities are presented within the context of a new enterprise that demands the players' time, attention, talent, spirit, resources, and livelihood. These issues represent dilemmas to be resolved, starting slowly and growing with the business. It requires students to be analytical, thoughtful, and strategic in their decision-making. Venture Strategy Bikes is designed to engage, challenge, inspire, and transform students into entrepreneurial professionals. It is also realistic and relevant. Game Scenario: Student teams start a bicycle company. Two new technologies--an economical form of carbon fiber and advanced 3D-printers, make it possible to print carbon fiber bikes of any size and shape. The new carbon fiber bikes are more affordable than existing carbon fiber alternatives but they are still pricey. Will buyers pay a premium over traditional models for a lighter, customized bike? Instructor Involvement: Instructor/student interaction is encouraged. Students are highly receptive to coaching, lectures, and exercises that enhance their business skills. Students are self-guided, work online and have built-in instructions, help files, warnings. and supplementary Marketplace Microsimulations™. Students have access to an AI Coach in the simulation to assist them with queries about their decisions as well as game mechanics, learning concepts, and how to interpret their results. Students also have access to an AI-powered tool that reviews their tactical plans and identifies opportunities for improvement. Instead of providing answers, it challenges students' thinking by highlighting inconsistencies, drawing attention to overlooked considerations, and prompting them to evaluate and refine their plans.

Six decision rounds of two to three hours. Designed for team play in small to large classes.

Target course: Capstone entrepreneurship for undergraduates and graduates, suitable for a capstone management class.

Developed to comply with WCAG 2.1 AA standards.