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Maxxium (A): Partnership Management in Action

Ha Thi, Hoang;Lulova, Romania

Product #:IN-S629
Supplier:INSEAD
Discipline:Entrepreneurship
Details:Case (PDF) • 17 pages • 2004-01-06

Subjects:

EntrepreneurshipPartnershipsJoint venturesStrategic alliances
Your Price:$9.71

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Maxxium (A) covers the creation and growth of the wine and spirits distribution joint venture formed in 1999 by three different producers: Highland Distillers of Scotland, Jim Beam Brands of the USA, and Remy Cointreau of France. It highlights tools and principles that the top management team developed to guide its relationship with its shareholders, as well as with 3rd party brands that use their distribution network.

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Case Study: Maxxium (A): Partnership Management in Action (English version) | Ivey Publishing