Maxxium (B): The Way to Sustainable Growth

Name: Maxxium (B): The Way to Sustainable Growth (English version)
SKU: IN-S630

Ha Thi, Hoang;Lulova, Romania

Product #:IN-S630

Supplier:INSEAD

Discipline:Entrepreneurship

Details:Supplemental Case (PDF) • 11 pages • 2004-06-01

Subjects:

Entrepreneurship Partnerships Joint ventures Strategic alliances

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Maxxium (B) details the addition of the 4th partner and new partnership models that it has adopted. The case raises issues around whether and how the company should grow.