Medplus Ltd. (A), (B), (C)

Name: Medplus Ltd. (A), (B), (C) (English version)
SKU: OB0247

Vohra, Neharika; Bhayana, Chayanika

Product #:OB0247

Supplier:Indian Institute of Management Ahmedabad

Discipline:Organizational Behaviour/Leadership

Setting:India

Details:Case (PDF) • 7 pages • 2021-04-28

Subjects:

Decision making Decision making and problem solving Organizational culture Organizational behavior

Geography:

India Asia

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The case revolves around a critical incident that took place at an Indian pharmaceutical company, in which various stakeholders had very different perspectives regarding the nature, causes and consequences of the incident. By illustrating the contrasting perceptions of the same event, the authors have shed light on the nature of perception and perceptual processes, including cognitive biases and errors in human judgement. The case provides insights into how these manifest in the organisational context and how managers could be made more aware of them to avoid errors in judgment and make choices that are more informed.

Learning Objectives

The case primarily aims to discuss the various perceptual processes associated with human perception. It discusses the various cognitive biases and human judgement errors related to social perceptions. The case focuses on how such social perceptual processes play a role in the organisational context and how managers in an organisation could be made more aware of these processes to make informed choices and avoid errors in judgement. After reading and discussing the case, participants should be able to: understand perception and perceptual processes, recognise various factors influencing perception, including context, cognitive biases and errors, know the manifestations and consequences of biased perceptual processes, and understand the tools to change perceptions.