Metalshub: A Steely Approach To Launching A B2B Metal Trading Platform

Name: Metalshub: A Steely Approach To Launching A B2B Metal Trading Platform (English version)
SKU: IMD-7-2457

Bonnet, Didier;Parker, Geoffrey G.;Hutchinson, Charles E.;Duke, Lisa Simone

Product #:IMD-7-2457

Supplier:IMD

Discipline:Strategy

Setting:Germany, 2016-2023

Details:Case (PDF) • 16 pages • 2025-07-21 (Rev: 2025-07-21)

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Few Business to Business (B2B) marketplaces have succeeded. Metalshub has successfully combined a software platform as a service, with a marketplace matching supply and demand for raw materials used in the Metals and Mining industries. Through innovative pricing and business models, the company has managed to scale its operations in a short timeframe.

Learning Objectives

Platform strategy. B2B Platform economics and business models. Finding network effects in B2B. Managing buy and sell sides differently.

Metalshub: A Steely Approach To Launching A B2B Metal Trading Platform

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Learning Objectives