MILAAP - Crowdfunding for All: Helping Patients by Facilitating Philanthropy

Name: MILAAP - Crowdfunding for All: Helping Patients by Facilitating Philanthropy (English version)
SKU: IS0142

Chandwani, Rajesh; Vimalkumar, M.; Singh, Jang Bahadur; Asthana, Sonal

Product #:IS0142

Supplier:Indian Institute of Management Ahmedabad

Discipline:Information Systems

Details:Case (PDF) • 8 pages • 2021-11-15

Subjects:

Technology and analytics Information systems

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Milaap is a popular medical crowdfunding platform in India, enabling interaction between those who want to raise funds and those who want to donate. To achieve the critical mass Milaap had to increase the trust among the donors and ensure a higher success rate of the campaigns. Milaap provided two types of services: Do it Yourself (DIY), and Supported Campagn (SC). Milaap charged 5% of the raised amount from the DIY campaigns and 15% of the raised amount from the SC. Overall the chances of success were high in the SC. The case explores the dilemma of type of service to be prioritized.

Learning Objectives

To provide an overview of the platform ecosystem and explain how Milaap matches demand and supply for philanthropy by facilitating valuable interaction between the donors and donees on the platform. To understand the interrelationship between the ecosystem and different pricing mechanisms. To highlight how pricing decisions affect the business model.