Mindshare L.A.: Is this a Business...Or is this a Project?

Name: Mindshare L.A.: Is this a Business...Or is this a Project? (English version)
SKU: SCG-506

Jeremy Dann, Jayson Gasper

Product #:SCG-506

Supplier:Greif Center for Entrep. Studies-USC Marshall

Discipline:Entrepreneurship

Details:Case (PDF) • 16 pages • 2014-07-15

Subjects:

Career planning Creativity Organizational development Start-ups Careers Managing yourself Business management Entrepreneurship Entrepreneurship

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Los Angeles' hottest series of avant garde "mind-engaging" events has been both growing and struggling for over five years, gaining national attention for their cutting-edge speakers, but just barely earning enough revenues to get by. How can the dynamic creator and his latest collection of volunteer executives turn this from a successful hobby into a real business?

Learning Objectives

Transitioning passions from hobbies/part-time pursuits into scalable businesses; Developing new revenue streams while maintaining grassroots appeal and avoiding the perception of "selling out".