Miss America: Revitalizing the American Beauty Queen
Savannah Cavanaugh, Kelly Goldsmith
Product #:W44457
Supplier:Ivey
Discipline:Marketing, Strategy
Setting:United States, 2018
Geography:
Your Price:$9.71
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Learning Objectives
- Evaluate brand objectives and align them with a company’s overall strategic imperatives.
- Assess how changing the brand strategy can affect current viewers, potential future viewers, advertisers, sponsors, and society at large.
- Analyze current market trends, consumer segments, and future growth opportunities to determine a brand’s future strategy.
- Determine the best strategy for steering a mature brand through social movements such as the #MeToo movement and body positivity, as well as and social changes such as diversity, equity, and inclusion, all of which could cast a negative light on the current brand.