MobiComp (B): The Way of the Innovator

Sosna, Marc; Darsch, Dave; Prats, Mª Julia

Product #:EFC-0017-E

Supplier:IESE Publishing

Discipline:Entrepreneurship

Setting:Portugal, 2000-2010

Details:Case (PDF) • 13 pages • 2011-02-24

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Geography:

Portugal Europe

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This case B cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "BrapoTech(A): Building to Scale" [EFC-4-E]. This second part illustrates the strategic decisions the firm took with regard to the challenges outlined in Case A, which were mainly around switching from developing more customized solutions to a stand-alone product company and reducing their scope from different industries to only one. In this case, the TelCo-industry for which the firm developed a product suite in the mobile space. This Case B describes the companies development and internationalization over several years until the firm achieves a very successful exit to Microsoft, which was the first acquisition Microsoft did in Portugal.

Learning Objectives

1. To understand the interplay between fast and significant industry developments and the need for focus in rapidly growing industries. 2. To understand how to manage innovative technology products in highly uncertain markets: a) to explore strategic reorientation with regard to products, markets, and clients; b) the challenges of moving to a product-only strategy; c) to explore what it means growing and internationalizing without funding in a high-growth market.