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Product cover image for MODMASK: Emprendiendo en una Pandemia

MODMASK: Emprendiendo en una Pandemia

R. Daniel Wadhwani, Rachel Cassar, Christina Lubinski

Product #:SCG-588
Supplier:Lloyd Greif Center - USC
Discipline:Entrepreneurship
Setting:United States
Details:Case (PDF) • 16 pages • 2021-10-20

Subjects:

Business modelsEntrepreneurshipStrategySuppliersCorporate strategyOperations and supply chain managementEntrepreneurship

Industries:

Goods, trade, and consumer services

Geography:

United StatesNorth America
Your Price:$10.54

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In the middle of the 2020 COVID crisis, Maryam Garg has launched a premium mask business. She struggles to figure out which suppliers to use and how to build a reliable relationship with them. Students explore different criteria for making that choice, including Maryam’s personal motivation and goals, strategic landscape, cost, and interpersonal communication and trust. The case explores decision-making in the context of life-style entrepreneurship and in highly volatile competitive environments.

Learning Objectives

Learn how to search for and evaluate suppliers in the context of new ventures
Understand the criteria for developing long-term relationships with suppliers
Design contractual and personal elements of strategic relationships
•Consider the role of entrepreneurial capabilities and motives in supplier selection
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Case Study: MODMASK: Emprendiendo en una Pandemia (English version) | Ivey Publishing