MODMASK: Starting Up in a Pandemic

R. Daniel Wadhwani, Rachel Cassar, Christina Lubinski

Product #:SCG-581

Supplier:Greif Center for Entrep. Studies-USC Marshall

Discipline:Entrepreneurship

Details:Case (PDF) • 15 pages • 2020-12-20

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In the middle of the 2020 COVID crisis, Maryam Garg has launched a premium mask business. She struggles to figure out which suppliers to use and how to build a reliable relationship with them. Students explore different criteria for making that choice, including Maryam's personal motivation and goals, strategic landscape, cost, and interpersonal communication and trust. The case explores decision-making in the context of life-style entrepreneurship and in highly volatile competitive environments.

Learning Objectives

• Learn how to search for and evaluate suppliers in the context of new ventures • Understand the criteria for developing long-term relationships with suppliers • Design contractual and personal elements of strategic relationships • Consider the role of entrepreneurial capabilities and motives in supplier selection