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Product cover image for Momentum Group: Digital Transformation in a Federated Business

Momentum Group: Digital Transformation in a Federated Business

Rehana Gafoor, Jeff Yu-Jen Chen

Product #:W44605
Supplier:Ivey/GIBS
Discipline:Information Systems, Strategy
Setting:South Africa, 2024
Details:Case (PDF) • 12 pages • 2025-08-14

Subjects:

Digital transformationInnovationTechnology and analyticsInformation systemsStrategy

Industries:

Financial service sector

Geography:

South AfricaAfrica
Your Price:$9.71

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The Chief Digital Officer (CDO) role was crucial for guiding organizations through digital transformation. The Chief Digital and Technology Officer (CDTO) for Momentum Group Limited faced the challenge of harnessing digital technology for competitive advantage. The CDO needed to navigate the complexities of the federated organizational structure to foster digital innovation and alignment across autonomous business units (BUs). The tension between leveraging existing capabilities and developing new digital initiatives within the BUs presented difficulties. How could the CDTO navigate the complexities to establish effective, digitally enabled business models?

Learning Objectives

After analyzing and discussing the case, students should be able to do the following:
  • Understand the link between the antecedents of the CDO role, the reasons for the role being established, and the types of CDO roles present in organizations.
  • Analyze the antecedents needed for the CDO role, the CDO’s relationship to other technology-focused top management roles, as well as the linkages of the CDO role to innovation, strategy, and executive decision-making.
  • Appreciate the organizational design factors to consider when executing DT. The factors include centralized and decentralized or federated structures, vertical and horizontal structures, and the formal and informal mechanisms to execute DT.
  • Understand the application of the dynamic capabilities’ framework in the context of DT to harness the capabilities of new digital technology and enact change and alignment.
  • Analyze the internal and external factors contributing to the complexity of coordination and managing the need to accelerate DT.
  • Appreciate the dynamic execution capability needed for digital strategies by exploring the alignment activities needed and tensions that arise within the organization.
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Case Study: Momentum Group: Digital Transformation in a Federated Business (English version) | Ivey Publishing