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Money Fellows: The Quest for Expansion

Rodríguez Arregui, Álvaro; Chu, Michael; Dahawy, Ahmed

Product #:324010
Supplier:Harvard Business School
Discipline:Entrepreneurship
Setting:Egypt
Details:Case (PDF) • 37 pages • 2023-08-09 (Rev: 2023-12-15)

Subjects:

Entrepreneurship

Industries:

Financial service sector

Geography:

EgyptAfrica
Your Price:$12.40

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This case explores the opportunities and challenges associated with expanding the operations of a complex entrepreneurial business model. It highlights how cultural aspects of different geographies impact a startup's operational and economic models. The case also debates the considerations of expanding operations internationally versus penetrating new customer segments within a company's existing market. Lastly, the case presents the tensions that may exist between investors and entrepreneurs in deciding the desired course of action.

Learning Objectives

The case aims to familiarize students with the various aspects that need to be considered when expanding into emerging markets. Students should be able to grasp how cultural elements play a role in shaping operational and economic facets of a startup's business model. Students are also to use the case to learn about the various benefits and challenges a business faces in serving a country's base of the pyramid population.
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Case Study: Money Fellows: The Quest for Expansion (English version) | Ivey Publishing