Moodcafe: From India Conception to Raising Funds

Name: Moodcafe: From India Conception to Raising Funds (English version)
SKU: CIIE0023

Singla, Chitra Singla; Sethuram, Shridhar; Jena, Sanjay Kumar

Product #:CIIE0023

Supplier:Indian Institute of Management Ahmedabad

Discipline:Information Systems

Details:Case (PDF) • 18 pages • 2021-10-25

Subjects:

Technology and analytics Information systems

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The case describes a situation facing Mikul Patel and Rahul Mirdha, the co-founders of Moodcafe, an online mental healthcare service provider. They had to choose between the two angel investors and negotiate the terms and conditions for funding their start-up. In September 2018, they started Moodcafe to provide services to people struggling with mental health issues. The case mentions several crucial decisions in a start-up’s journey that are related to “minimum viable product”, “adding more features to the platform”, “proof-of-concept testing of the product in the market”, “building a core team” and “deciding on equity division between the co-founders”. The co-founders need to raise funds from angel investors to test the product at the country level. They need to choose between the two angel investors and decide the terms and conditions of seeking investment.

Learning Objectives

After reading and discussing the case, students should be able to learn the process of setting the right expectations while seeking investments from angel investors and analyse a new start-up’s business model and understand the potential flaws.