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Product cover image for MVMT Strength: Lifting Profits

MVMT Strength: Lifting Profits

Julie Gosse, Jessica Orchin

Product #:W33361
Supplier:Ivey
Discipline:Entrepreneurship, Marketing
Setting:Canada, 2022
Details:Case (PDF) • 10 pages • 2023-05-02

Subjects:

Marketing managementStrategySales and marketingEntrepreneurshipMarketing

Industries:

Media, entertainment, and professional sports

Geography:

North AmericaCanada
Your Price:$10.54

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It was July 2022, and Isaac Morgado, one of the founders of MVMT Strength Inc., wanted to create a comprehensive marketing plan for the fall season. The gym had recently moved to a new location and Morgado wanted to continue growth through promotional campaigns.

Learning Objectives

This case is intended for an undergraduate level, introductory business course focused on marketing management, and is best positioned at the end of the unit or module as a comprehensive case or exam. After working through the case and assignment questions, students will be able to do the following:

  • Understand the benefits and drawbacks that a service business may experience.
  • Analyze a company’s capabilities and make decisions that are aligned with them.
  • Identify a business’s competitive advantage.
  • Evaluate decisions quantitatively and draw conclusions.
  • Create a comprehensive marketing plan with consideration of the target market, price, promotion, and product.
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Case Study: MVMT Strength: Lifting Profits (English version) | Ivey Publishing