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My T Brewer (B)

Mendonca, Valerie; Aggarwal, Ansita

Product #:CIIE0026(B)
Supplier:Indian Institute of Management Ahmedabad
Discipline:Entrepreneurship
Setting:India
Details:Case (PDF) • 9 pages • 2022-03-16

Subjects:

Design thinkingGrowth strategyInnovationCorporate strategyEntrepreneurship

Industries:

Fabrication and manufacturing

Geography:

IndiaAsia
Your Price:$10.54

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Kasliwal and his team had been working on prototypes for a tea-brewing machine since 2013. After running out of funds, they decide to introduce the latest prototype in the market and test it for user experience. After receiving feedback from customers and observing them interact with the machine, they started designing an improved product. They faced the dilemma about the best way to go about growing their revenues.

Learning Objectives

To introduce participants to the concept of Design Thinking; To highlight the process of developing a Minimum Viable Prototype (MVP) ; To introduce participants to growth strategies for an MVP
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Case Study: My T Brewer (B) (English version) | Ivey Publishing