NCH Agriculture (B): Organisational Culture Change to Achieve Employee's Engagement

Michael Bertram, the head of NCH private equity in Ukraine, and his small management team try hard to transform corporate culture of their agricultural companies in order to make them more productive. They experiment with various incentive schemes to make farm managers and employees to embrace the owners’ attitude. In his quest to turn former collective farm workers into capitalists Bertram has to overcome the legacy of communist regime, employees’ skeptecism and cynicism as well as serious doubts of his lieutenants. Starting with a simple performance-based bonus scheme he moves towards co-investing and franchising models and supports these organizational innovations with digital tools and massive training programs.