Nest Wealth Asset Management Inc.

Chuck Grace; Andrew Sarta

Product #:9B17M114

Supplier:Ivey

Discipline:Entrepreneurship, General Management

Setting:Canada, 2015

Details:Case (PDF) • 13 pages • 2017-08-03 (Rev: 2018-02-22)

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Nest Wealth Asset Management Inc. (Nest) was a new Canadian robo-adviser based in Toronto. The company competed not only against large incumbents such as Canadian banks but also against other financial technology start-ups. In April 2015, Nest's main competitor had just aligned with a significant partner that had abundant financial resources and broad market access. Nest's chief executive officer needed to consider the best option for the company's future: Should he maintain the current business-to-consumer model by maintaining a focus on scaling and expanding Nest's consumer base, or should he explore a business-to-business model by leveraging Nest's technological capability and offering technology to human advisers?

Learning Objectives

The case explores digital disruption in the context of wealth management and robo-advice and can be used to fulfill several diverse learning objectives. At its core is a class on fundamental strategy for new firms competing against large incumbents. After working through the case and assignment questions, students will be able to

explain digital disruption in the modern era, specifically in terms of financial advice;
discuss the value created by human financial advisers; and
determine where and how the value created by human financial advisers may be enhanced or threatened by digital advice.

Nest Wealth Asset Management Inc.

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Learning Objectives