Nestl (Dis)entangled! Braving the Maggi Noodle Crisis in India (B)

Name: Nestl (Dis)entangled! Braving the Maggi Noodle Crisis in India (B) (English version)
SKU: A00327

Chaudhri, Vidhi; Kaul, Asha

Product #:A00327

Supplier:Indian Institute of Management Ahmedabad

Discipline:Marketing

Setting:India

Details:Supplemental Case (PDF) • 10 pages • 2020-05-27

Subjects:

Crisis communication Social media Corporate communications Web-based technologies Sales and marketing Marketing

Geography:

India Asia

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$7.50

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Learning Objectives

Evaluate the relevance and range of communication strategies available to organizations in a crisis situation. Analyse how crisis situations can be transformed into a source of new opportunities, learning, and future growth