Nestle

Name: Nestle (English version)
SKU: 509001

Bell, David E.;Shelman, Mary

Product #:509001

Supplier:Harvard Business School

Discipline:Marketing

Setting:Switzerland, 2008

Details:Case (PDF) • 37 pages • 2008-11-07 (Rev: 2012-10-15)

Subjects:

Organizational culture Corporate strategy International business Globalization Growth strategy Leadership Business management Strategy Economics Leadership and managing people Sales and marketing Marketing

Geography:

Switzerland Europe

Your Price:

$11.64

Purchase this material with a free Educator Account and enjoy more benefits:

Free Educator Copy
Free Teaching Notes
Build your coursepack
Discounted academic price

In April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision of health, nutrition, and wellness. Bulcke's challenge was to swiftly execute the vision and deliver the organic growth and improved margins necessary to meet the Nestle model.