Nexus Market (B): After the Ultimatum

Name: Nexus Market (B): After the Ultimatum (English version)
SKU: 423065

Neeley, Tsedal; Huizinga, Jeff

Product #:423065

Supplier:Harvard Business School

Discipline:General Management

Setting:United States, 2022

Details:Supplemental Case (PDF) • 1 pages • 2023-02-14

Subjects:

Information systems Technology and analytics Leadership and managing people Management

Geography:

United States North America

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$7.50

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This case reveals how the situation with Nexus Market and its Ukrainian and Russian subcontractors was resolved. The conclusion to the story of a Silicon Valley start-up executive facing an ultimatum from a team of Ukrainian subcontractors to cut ties with a separate team of Russian subcontractors due to tensions stemming from the ongoing war in Ukraine.

Learning Objectives

Students will understand how geopolitical events, such as wars, can have profound impacts on businesses of all types, and that plotting a course forward can be much more complicated than intially anticipated, especially when disparate stakeholders are involved.