NIO: Battling Tesla with Battery as a Service

Name: NIO: Battling Tesla with Battery as a Service (English version)
SKU: SMU018

Bhattacharya, Shantanu; Bhattacharya, Lipika

Product #:SMU018

Supplier:Singapore Management University

Discipline:Strategy

Setting:China

Details:Case (PDF) • 20 pages • 2021-12-12

Subjects:

Business models Competitive forces Environmental sustainability Marketing Strategy Corporate strategy Business and society Sales and marketing Strategy

Geography:

China Asia

Your Price:

$12.40

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No abstract available for this product.

Learning Objectives

The case illustrates how NIO used BaaS to compete in a cutthroat EV market dominated by the global leader Tesla. It allows readers to evaluate (1) the hurdles to diffusion of EV's (2) NIO's BaaS as a competitive strategy using the 'BROAD FENCES' staircase of the Everything as a service (XaaS) model (3) BaaS for tackling climate change and circular economy goals.