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No More Kibbeh

Carney, William

Product #:RSM-IVEY-026-1
Supplier:Erasmus University
Discipline:Strategy
Setting:Asia; United Arab Emirates; Dubai, 2020
Details:Case (PDF) • 15 pages • 2021-01-01

Subjects:

Crisis managementStrategyMarketingBusiness managementSales and marketingStrategy

Industries:

Healthcare sector

Geography:

United Arab EmiratesAsia
Your Price:$10.54

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This case explores the precarious situation of an extremely successful restaurant chain based in the United Arab Emirates. At the time of the case in March 2020, the company is operating over 50 restaurants within the region, with some 40 of those restaurants based in Dubai. Faced with a total shutdown of all operations in Dubai due to a government decree to try and abate the spread of COVID-19, the management team must rapidly decide upon a new strategy going forward. The available options range from simply engaging a holding pattern, to a total revamp of the company operations and business model. Foreign expansion is also a consideration.

Learning Objectives

Provide an overview of the management of a black swan situation; Provide an opportunity to discuss the “de-marketing” of a product or service; Analyse the issue of dealing with foreign and temporary personnel
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Case Study: No More Kibbeh (English version) | Ivey Publishing