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Product cover image for Nova Post: Expanding Horizons Amid War in Ukraine

Nova Post: Expanding Horizons Amid War in Ukraine

Mertens, Alexander; Clyde, Paul; Jahre, Marianne

Product #:W80C38
Supplier:WDI Publishing
Discipline:International Business
Setting:Poland;Ukraine;Russia
Details:Case (PDF) • 16 pages • 2024-05-10

Subjects:

Business managementInternational business

Industries:

Transportation and distribution

Geography:

PolandUkraineRussiaEurope
Your Price:$11.64

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This case examines Nova Post's strategic response to the challenges posed by the Russian full-scale military invasion into Ukraine in 2022, focusing on its expansion into the European market. As Ukraine's leading postal and express delivery service, Nova Post faced a dramatic decline in business at the onset of the war, prompting a reassessment of its operational and strategic direction. The case explores the company's journey from its inception as a small startup to becoming a national logistics giant, and its pivot during the crisis to adapt and explore new markets.Students are challenged to analyze the organizational issues surrounding expanding to other countries and strategies for doing so.

Learning Objectives

After reading and discussing this case, students should be able to: > Distinguish between organizational changes needed to enter a new market and those needed to service the company's existing customer base. > Formulate different options available to a firm as it expands geographically and adapts to a new customer base. > Outline the costs and benefits of each expansion option.
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Case Study: Nova Post: Expanding Horizons Amid War in Ukraine (English version) | Ivey Publishing