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Product cover image for NTT DATA Innovation Centers: Creating Value For Customers Through Co-creation

NTT DATA Innovation Centers: Creating Value For Customers Through Co-creation

Atul Arun Pathak, Bhuvaneashwar Subramanian

Product #:W37501
Supplier:Ivey/IIM-Nagpur
Discipline:International Business, Strategy
Setting:India, 2022
Details:Case (PDF) • 10 pages • 2024-10-02

Subjects:

InnovationMultinational corporationsBusiness structuresBusiness managementInternational businessStrategy

Industries:

Information technology and telecom sector

Geography:

AsiaIndia
Your Price:$10.54

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By March 2022, the board of NTT DATA Group Corporation (NTT) had identified “innovation centers” as a critical investment priority of its midterm management plan. NTT, a multinational information technology services company headquartered in Tokyo, Japan, provided a range of technology consulting services and industry solutions to large business customers. With the success of innovation centers in the US and Europe, NTT decided to explore whether to open innovation centers in countries such as India and China. If so, it needed to determine what capabilities to develop there. Hiroshi Furukawa, head of research and development (R&D) and innovation at NTT, had to identify the new innovation centers’ locations, define their formats, and plan for customer collaboration opportunities.

Learning Objectives

This case is suitable for advanced undergraduate courses and master of science in management, master of business administration, and other graduate-level management programs. It can be useful in courses on strategic management, innovation management, international business, and information technology management. It highlights the importance of effective and efficient innovation pipeline management in technology organizations and discusses innovation management, R&D, and how multinational corporations (MNCs) organize their global innovation efforts. It can also be used in executive education and training programs. After working through the case, participants will better understand the following:
  • Organizing for innovation.
  • Co-creation with customers as a source of innovation.
  • Innovation networks and regional innovation systems in multinational corporations.
  • Building a business case for innovation centers.
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Case Study: NTT DATA Innovation Centers: Creating Value For Customers Through Co-creation (English version) | Ivey Publishing