Nuway Software: Making the New Way Sustainable
Susan J. Van Weelden; Laurie George Busuttil
Product #:9B20M104
Supplier:Ivey
Discipline:Strategy
Setting:Canada, 2020
Subjects:
Industries:
Geography:
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Learning Objectives
- classify and evaluate Nuway’s current strategy using Porter’s generic strategies; Blue Ocean versus Red Ocean strategies, and VRIO (value, rarity, imitability, and organization) analysis;
- assess the attractiveness of various potential client sectors in the mobility segment of three related software development industries (custom software, customized software, and off-the-shelf packaged software) using Porter’s Five Forces analysis;
- evaluate a differentiation strategy;
- evaluate the potential addition of a new product;
- consider whether a hybrid strategy combining some differentiated services with a standard product would be advisable or even possible;
- make profitability projections for various strategic alternatives;
- make a recommendation for the best way forward for a company whose goal is to achieve consistent profitability; and
- prepare an implementation plan.