Observational study: Experts (B)

Name: Observational study: Experts (B) (English version)
SKU: ME-0013-E

Reutskaja, Elena

Product #:ME-0013-E

Supplier:IESE Publishing

Discipline:Marketing

Details:Exercise (PDF) • 33 pages • 2022-07-06

Subjects:

Sales and marketing Marketing

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This exercise is designed to enrich students' understanding of the "observational study" - a marketing research method used by organizations to generate behavioral insights. This assignment should be used together with Observational Study(A) exercise. Students who have previous experience with conducting observational studies are asked to evaluate the design and procedure of the organizational study conducted by their colleagues. Students-experts are also to suggest the ways to improve the study conducted by their colleagues.

Learning Objectives

The goal of this exercise is to deepen students' understanding of people's behavior. This exercise helps students in class learn from their experienced colleagues how to conduct a good observational study.