OdontoPrev

Name: OdontoPrev (English version)
SKU: 314038

Herzlinger, Regina E.;Lingenbrink, Matthew;Turnbull, Joshua

Product #:314038

Supplier:Harvard Business School

Discipline:General Management

Setting:Brazil, Mexico

Details:Case (PDF) • 32 pages • 2013-09-12 (Rev: 2014-05-14)

Subjects:

Leadership and managing people Management

Geography:

Brazil Mexico South America North America

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$11.64

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Brazil's largest dental insurer, a successful and innovative firm, has saturated the corporate market and faces stiffer competition. It must decide whether to enter a new market in Brazil or to expand into other parts of Central and South America.