Om Technologies: What Next?

Anuja Sharma, Raunak Gupta

Product #:W37322

Supplier:Ivey

Discipline:Entrepreneurship, Marketing

Setting:India, 2021

Details:Case (PDF) • 7 pages • 2024-10-10

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This case follows the situation arising from the difficulties faced by Rakesh Sharma while trying to expand the market reach of his entrepreneurial venture, Om Technologies. Sharma had established a team of competent and skilled professionals whose joint efforts were able to design, develop, manufacture, and offer a range of products in industrial robots and automation-related machinery, along with providing related maintenance services. However, he was experiencing challenges in marketing and branding the business. The case also reflects on the importance of balancing excellent products and services with effective marketing. This case explores critical concepts in entrepreneurship, strategic planning, and crafting a suitable marketing strategy.

Learning Objectives

This case can be used in courses in entrepreneurial marketing, marketing management, and small-business management at the undergraduate and postgraduate levels. By working through the case and assignment questions, learns will have the opportunity to do the following:

Understand the importance of building a team with diverse skill sets in an entrepreneurial venture.
Understand the process of evaluating an organization’s competitive position for strategic planning.
Understand the process of defining a suitable marketing strategy for an entrepreneurial venture.
Understand the process of identifying appropriate marketing communication mediums to expand a business’s market reach.

Om Technologies: What Next?

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Learning Objectives