OneInfinity: Insuring Web3

Name: OneInfinity: Insuring Web3 (English version)
SKU: W48027

Seen Meng Chew, Hugh Thomas, Jason Yeh

Product #:W48027

Supplier:Ivey/CUHK

Discipline:Entrepreneurship, Finance

Setting:Hong Kong, 2025

Details:Case (PDF) • 17 pages • 2026-06-26

Subjects:

Finance and investing Entrepreneurship Fintech

Industries:

Financial service sector

Your Price:

$9.71

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The case places the students in the role of the chief operating officer (COO) of OneInfinity, the web3 insurance division of AI Financial Technology Holding Company (AIFT), a venture capital–financed, virtual, non-life, insurance company based in Hong Kong. Although AIFT was profitable in its major business of underwriting over-the-internet, retail medical insurance for pets, it had wider ambitions. AIFT had identified web3 risk—particularly insuring financial custodians of crypto assets held in hot and cold wallets—as a promising area for development. Following the news of a crypto heist of USD 1.5 billion of ether from a crypto exchange in February 2025, the COO was pondering how the firm could become a market leader in developing insurance products for digital assets.

Learning Objectives

The case can be used in a fintech course to introduce an insurtech product or in an insurance company management course which involves setting the strategy of a property and casualty insurer wishing to compete in highly focused services. It should be taught after students have been introduced to insurance markets, regulation of insurance markets, and blockchain and cryptocurrencies.

After working through the case and assignment questions, students will have achieved the following objectives:

Explain the similarities and differences between the risks in the traditional versus the web3 digital financial ecosystem.
Gain a general understanding of the property and casualty (also called general and non-life) insurance market, including reinsurance as it applies to web3 insurance.
Understand the risks of holding digital assets through custodians.
Articulate the difficulties of pricing web3 insurance.
Appreciate the need for financial regulation in virtual insurance and web3 insurance.
Analyze a narrowly focused niche service expansion strategy in a new, rapidly growing industry where service expertise is very limited.
Assess the different competitive advantages of global financial centres and how a start-up insurance company can tailor its strategy to meet the needs of regulators and compete with established players.