Opening the Gate on Gatetrade.net: The Making of the First Nordic B2B Marketplace (A)

Name: Opening the Gate on Gatetrade.net: The Making of the First Nordic B2B Marketplace (A) (English version)
SKU: IN-S852

Doz, Yves L.;Hunter, Mark

Product #:IN-S852

Supplier:INSEAD

Discipline:General Management

Details:Case (PDF) • 17 pages • 2002-12-18

Subjects:

Strategic alliances Joint ventures Procurement Partnerships

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In January 2000, four major Danish companies launch an online B2B marketplace. The alliance process forces each to consider its capabilities, strategy and compatibility with other partners. Their venture quickly encounters unforeseen obstacles and opportunities, including a chance to develop the world's first B2G (business to government) marketplace. Simultaneously, similar alliances launch competing Nordic marketplaces, threatening the venture's expansion, if not its survival.