Operational Sustainability: From Vision to Strategy at Henkel

Name: Operational Sustainability: From Vision to Strategy at Henkel (English version)
SKU: SM-1603-E

Rosenberg, Mike; Moreno, Victoria C.

Product #:SM-1603-E

Supplier:IESE Publishing

Discipline:General Management

Setting:Europa, 2000-2011

Details:Case (PDF) • 2 pages • 2013-09-16 (Rev: 2014-03-17)

Subjects:

Leadership and managing people Management

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In 2011, Henkel launched its latest sustainability strategy, Factor 3. It links sustainability to sales performance and resource efficiency. The case presents the evolution of Henkel's approach to sustainability over a 50-year period and the challenges faced by Charlotte Kuszewsky, a line manager who must balance the sustainability targets with an increasingly difficult business situation, due to the financial crisis in Europe.

Learning Objectives

The case was developed for a class on Strategy and Sustainability offered to first-year MBA students. It is a tool to discuss corporate approaches to sustainability and explores the degree of real commitment as well as the potential links between sustainability and business performance.