<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Product cover image for OPOS: Fostering Shared Value in a Culinary Enterprise

OPOS: Fostering Shared Value in a Culinary Enterprise

Leena B. Dam, Neeraj Pandey, Deepa Pillai, Sweta Banerjee

Product #:W24785
Supplier:Ivey
Discipline:Marketing
Setting:India, 2020
Details:Case (PDF) • 8 pages • 2021-12-22

Subjects:

EntrepreneurshipSales and marketingMarketing

Industries:

Food and beverage sector

Geography:

AsiaIndia
Your Price:$9.71

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

One Pot, One Shot (OPOS) was a revolutionary cooking technique developed by B Ramakrishnan, known affectionately as Ramki, in 2015 and subsequently validated by people from various countries. In its initial two years, OPOS had remained confined to a close group of followers on Facebook. Ramki was keen to build up the OPOS business among its followers. Having established a private limited company in July 2019 to meet the legal requirements of doing business in India, Ramki set up a network with multiple revenue streams. His pressing dilemma now was to connect with the wider population and enable OPOS to have a deeper reach. He also wanted to focus on shared value creation for scaling the business and for transforming OPOS into a “for-benefit” enterprise.

Learning Objectives

This case is suitable for undergraduate- and graduate-level courses in entrepreneurship, marketing management, and strategic management. The case can also be part of a principles of management course where students are taught about for-benefit enterprises, which have legal structures like those of for-profit companies but whose mission and goals are similar to those of non-profits. The case helps students understand the concept of a for-benefit enterprise and of how shared value creation can aid in scaling such a business. After working through the case and assignment questions, students will be able to
  • describe the concept and dynamics of a for-benefit enterprise;
  • explain the unique value proposition (UVP) for achieving business growth;
  • apply the concept of shared value creation for users in a for-benefit enterprise;
  • design a strategy for scaling up a culinary phenomenon to reach a broad audience; and
  • explain the significance of leadership in building and scaling up an enterprise.
Loading
Case Study: OPOS: Fostering Shared Value in a Culinary Enterprise (English version) | Ivey Publishing