The co-founder of a geological consulting start-up was taking an unconventional approach to employee motivation by using non-salary enticements as tools to drive employees' engagement with the company. The approach ran contrary to not only long-standing human resources practices but also to the preferences of the company's own employees. But that approach had only been tried and tested in a small setting so far. Would it work even as the company scaled up in size to become a larger organization?
Orix Geoscience: 提高员工敬业度 Orix Geoscience: Scaling Up Employee Engagement (Simplified Chinese version)
Martha L. Maznevski, R. Chandrasekhar
Product #:W35412
Supplier:Ivey
Discipline:Organizational Behaviour/Leadership
Setting:Canada, 2016
Industries:
Geography:
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Learning Objectives
- 认识不同类型的激励措施在激励员工方面的作用及其互动效果;
- 强调围绕员工留任和员工敬业度的一些新兴实践。
The case can be used in an undergraduate or graduate-level course on organizational behaviour or human resources management. It serves well as an introduction to motivation, its relationship with incentives, and its relationship with performance and growth in fast-changing industries and companies. After working through the case and assignment questions, students will be able to:
- identify the role of different types of incentives in motivating employees, as well as their interactive effects, and
- highlight some emerging practices around employee retention and employee engagement.