Pacari Chocolate Ecuador: B(enefits) Certification

Pacari was the flagship brand of SKS Farms, a small agricultural products company in Ecuador that specialized in high quality chocolate. Carla Barbotó and Santiago Peralta were the co proprietors of this family owned and operated company, which was originally created in order to promote Ecuadorean fine aroma chocolate, while also promoting social development, and preserving biodiversity. In 2018, Carla Barbotó read through the report from her company’s recent successful bid to become a certified ‘B’ (benefits) company. While the company had easily surpassed the minimum score for certification, the report contained suggestions that were new, and in a few cases somewhat unexpected. Now Barbotó wondered how to use the thorough and very detailed feedback to prioritize initiatives in order to ensure Pacari brought even greater benefits to its many stakeholders.